Marketing Tips in the HVAC Industry

One of the most competitive markets you can find online is the HVAC industry. There are huge authority sites, such as home advisor , who drive expensive leads in this industry and usually share the first page with many local vendors. Being a local vendor and fighting against home advisor is difficult. Some would think “if you can’t beat them, join them”. With some business models this is an OK thing. However, I am a firm believer in getting your own assets to the first page and drive in your own leads (instead of sharing with your competitors via home advisor). If you have a well designed page, like www.saltairinc.com, you can convert your traffic into customers. Strong call to actions to give a call or set up an appointment are keys to converting your traffic into customers and taking control of your online presence. Check out this video below for more information: