Tips on Google Adwords

Google Adwords can help you drive many visitors to your site if know how to make the most of this advertising system. If you’ve ever before planned to find out more about this marketing program, here are the 5 best tips for using it effectively.

Split Testing

This is an approach used to drastically improve your click-through-rate (CTR) in your ads. Adwords requires writing articles for your site. With split-testing, you will create a new ad campaign and write two ads which were almost similar. However, one of these ads should be simply a little different than the other. Leave both ads to do their thing for a fortnight, after this time one of them should be at the forefront with its CTR. Change up the one that had a smaller CTR and keep experimenting with it until it finally can beat the other one. Try to test the ads for a certain period in order to account for audience and day of the week fluctuations.

Negative Keywords

Negative keywords can assist you to create a more highly targeted ad. One example of this would be if you were selling a product and you didn’t want to be charged per-click for the visitors that are looking to get something free. This is done by putting ‘free’ with a negative sign before it within your set of negative words.

Ask a Question

Adwords results show that people are likely to click on an ad which asks them a question and seems to offer them an answer. Experiment by making the title of your ad a question as a means of catching the attention of someone, and then by answering the question with a solution in the text of the ad.

Stay Within Your Budget

When you are first deciding on a daily budget, do not overpay! A small budget will allow you to test your advertising campaign with little risk. You can also test several campaigns for a variety of keywords and learn about what people are trying to find on the internet without breaking the bank. A good start-up goal is $20 for a day, paying less than 50-cents for every single PPC – essentially in the 5 to a 10-cent range, and don’t increase that amount until you begin seeing some sales

Choosing Keywords

Avoid picking as many keywords as possible so you can get displayed as much as you can. You do not want to have so many keywords that are not clicked on that it lowers your CTR and deducts from your quality score. Choose keywords that are really targeted for your product, site or service, without having more than 20 to start out with as more will be added later on. When you start an ad campaign the key trick is to take things slowly, don’t try to do too much too soon, as the advertisement campaigns are successful, or you manage to change them so they become successful, then you can commence to up the tempo a bit